What makes a good book, what influences the public want to buy a book is it the design, the blurb or the sheer impulse buy of the general consumer or customer, that is the theory that I am going to explore. You may have been told as a child don’t judge a book by its [...]
Traditional Media
I wanted to write something, that looked away from the new world we live in today where every brand was digital. You have probably already seen me rants on http://manvsads.blogspot.co.uk/ and should know my position when it comes to digital. As much as the world around us in developing and people assume that everything is, if not [...]
My Reflection on Skills
Throughout my three years in this course I have developed dramatically in a number of areas from presentation skills to networking. The main areas in which I have improved on significantly include my ability to research. This means looking through sources of secondary research as well as going out and finding primary research on topic [...]
The Future of Advertising
In the future, I feel advertising will get bigger and better. Brands will almost compete to become more in-your-face as they run out of ways to be innovative in the ordinary world. The advertisement above reflects exactly what I predict will happen. Agencies will find ways to have their ad seen. It is almost as [...]
Communications Theories
AIDA AIDA is a theory based on the 3A model (Awarenessà Attitude à Action). Ray Wright states that Advertising cannot act alone to move the customer from unawareness through to purchasing the product. There are other elements in the promotional mix including (sales promotion, PR, publicity, personal selling etc) Wright, R. (2000) AIDA is [...]
Party Crashers
Successful brands today earn the right to participate in related social media scenes, at times not invited the brands may try to close down the fan community if it doesn’t oblige with the brand’s yes’s and no’s a chilling lawsuit would follow. Such was the case of ThinkSecret.com and Apple, sadly Apple managed to shut down [...]
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- RT @MrFetyani: @BrandRepublic & @Ad_Grad Does free will exist? Or is #consumer behavior predetermined! http://t.co/4dqi29rL 10x @Ne ...
- Beautiful use of technology http://t.co/WZhqjZvT
- Get Educated! Read On ;) Traditional Media http://t.co/yYLaxUlt by Patrick Dava
- Get Educated! Read On ;) Party Crashers http://t.co/PSUQW3Yu by Rami Fetyani
- Get Educated! Read On ;) Chrysler’s 2012 Super Bowl Ad “Halftime in America” http://t.co/6wn4Zq3O by Rami Fetyani
